- Introduction of innovative G-Loader technology to the US market
- Setup of an own, decentral server structure in the USA
- Gorillabox to participate at Game Connection in San Francisco
Following the successful introduction to the German market last December, Gorillabox LLC makes its innovative streaming technology available on the US market. The G-Loader will be launched with the famous gamigo game Fiesta Online by the end of February 2017. The cloud streaming provider founded in 2014 provides a technology that is able to make client games immediately playable during the actual installation process as a cloud-based, interactive real-time stream.
Since December 2016 the technology is successfully in use in Germany – the path into the much-appreciated anime MMORPG Fiesta Online shortened from 32 minutes to 22 seconds on average. Subsequently, the conversion rate (conversion of registered users to players) increased by more than 80% and the churn rate reduced significantly as well.
With its G-Loader, Gorillabox provides the opportunity for game developers and publishers to promote games and improve their products’ user experience sustainably. The software does not require any changes in the source code and by rendering the game client in the cloud no part of the game needs to be preloaded. Moreover, “bad/fraud traffic“ can be counteracted effectively by identifying exactly at which stage of the installation process the installation is aborted. Therefore, the G-Loader improves the return on investment as well as further important performance indicators, especially in the free-to-play segment.
Along with the market introduction of the first game using G-Loader technology, a unique, decentralized physical server structure has been set up in the USA. This structure is meant to grant a smooth launch and provide customers as well as users with the same advantages that have already proven successful in Europe. At this year’s Game Connection, taking place in San Francisco from February 27th to March 1st, the Gorillabox team will be meeting interested publishers and developers at the gamigo booth 81-82.
Frederik Peter, CEO of Gorillabox, comments: “After the successful commercial launch in Germany we now expect the same positive reactions when introducing the G-Loader with Fiesta Online in North America. We are currently negotiating with other interested parties and plan to apply the G-Loader to even more games in the near future.”
About Gorillabox LLC
Gorillabox, an innovative tech start-up with offices in Hamburg, London and San Francisco, offers innovative real-time cloud services focusing on cloud gaming in the areas of both consumers and business customers. The solution offered by Gorillabox is suitable for all games and applications that require large amounts of data. It handles the software’s download, installation, and patching in the background while allowing the user to immediately access the game via a cloud gaming service until it is completely functional on the user’s local system. In contrast to other downloader technologies, Gorillabox has developed a cost-efficient solution that requires no extra work from the developer. The streaming technology’s extremely fast response time along with its low cost approach allow for a wide array of possible applications currently in development.
(Director Marketing & Business Development)
About the gamigo group
The gamigo group is one of the leading gaming companies in Europe and North America with more than 100 million registered user accounts and over 300 staff members in Hamburg, Berlin, Münster, Darmstadt (Germany), Chicago (USA) and Seoul (Korea). Apart from gamigo AG, the group consists of, among others, Aeria Games, Infernum, Intenium, adspree and GameSpree. The company functions as a publisher for free-to-play mobile and online games and also offers modular Software as a Service solutions for business customers within the scope of the gamigo platform strategy. The gamigo platform helps game publishers and developers from all over the world publish and promote their products efficiently and cost-effectively. The company’s core portfolio is comprised of successful games like Aura Kingdom, Desert Operations, Dragon’s Prophet, Echo of Soul, Fiesta Online, Goal One, Last Chaos, Shaiya, The Rats and Twin Saga. As early as in the year 2000, gamigo published the first MMOG that was completely localized into German. gamigo strives to grow its business organically as well as via acquisitions and has performed 15+ M&As since 2013, including companies specializing in games and technology as well as individual game assets.
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