gamigo successfully expands market position with the top game “The Rats”

  • “The Rats” exceeds all expectations
  • Acquisition of INTENIUM opens up additional opportunities in Eastern Europe
  • Further growth planned

Hamburg, 28 May, 2015 – gamigo group, a leading international gaming company, has successfully driven its market penetration with “The Rats”. Just a few months after entering the market by acquiring the Russian version of the top game “Last Chaos” with more than 1 million game accounts, the gamigo group has further expanded its position on the market with “The Rats”. This game is currently one of the most sought-after games in the largest Russian social networks. In the space of just two and a half months, more than 2.4 million players have registered for the online game in Russia, with more than 1 million new players registering in the past four days alone. This means that the game has significantly exceeded expectations, in particular as an increasing number of high-reach networks are supporting the cross-platform game (online, social networks, iOS, Android). We can also see that the technical platform is driving growth with peaks of up to approx. 500,000 new registrations per day.

gamigo is continuing to implement its step-by-step strategy to penetrate new markets with “The Rats” by continuously adapting its games to the special requirements and culture of the target region. The acquisition of the gaming company INTENIUM in 2014 also added wind to gamigo’s sails. INTENIUM GmbH is responsible for the top game “The Rats”. This company has its own development studio in Russia and is a recognized player on the online and mobile games market. The gamigo group is planning further growth on the Russian market on this basis in order to reinforce the gamigo platforms and bolster its presence as an international company.

Theodor Niehues, gamigo AG’s Co-CEO, explained: “We have an excellent position on the Russian market, and we are further expanding this position with our successful game “The Rats”. We now have a very strong presence in the largest Russian social networks. This includes VK with around 55 million active users per month, OK with approx. 40 million and MoyMir@Mail.Ru with 25 million active users per month. We are very confident that we will continue to grow in future.”

About gamigo group:
The gamigo group is one of the leading gaming companies in Europe and North America. gamigo was one of the first companies to discover the booming market segment of online games and published the first MMOG that was completely localized into German as early as 2000. Approximately 120 employees in Hamburg, Berlin (Germany), San Francisco, Chicago (USA), Seoul (Korea) and Kaliningrad (Russia) are focusing on the three business area Platform Services (including GaaS), Publishing of free to play mobile and online games and running gaming portals. gamigo has a wide range of highly-popular titles and a loyal customer base, including successful multiplayer online role-playing games such as “Fiesta Online” and “Last Chaos”. At the same time, the existing portfolio continues to be further expanded with new titles, such as “Bonga Online”, “Kings and Legends” and “Wickie Online”. The gamigo group has a total of well over 40 million registered game accounts worldwide. In addition to online multiplayer games, gamigo is also increasingly investing in mobile games, including games such as “Dino Empire” and the cross-platform game “The Rats”.

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edicto GmbH
Axel Mühlhaus / Werner Rüppel
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