gamigo strengthens platform strategy by acquiring big data analytics solution HoneyTracks

  • Expansion of the gamigo Software as a Service portfolio by acquiring the established analytics software HoneyTracks
  • Launch of the games Twin Saga and Zoo Zap
  • Andreas Planer withdraws from the executive board

gamigo AG (“gamigo“, bond ISIN: DE000A1TNJY0) keeps extending its platform strategy in the segment Software as a Service by acquiring the analytics software solution HoneyTracks from Dutch marketing specialist iQU Online B.V.

HoneyTracks offers a comprehensive big data analytics solution that is made available in form of a Software as a Service solution. With the corresponding modules, among them cohort analysis as well as tracking and reporting, it is possible to optimize the monetization and profitability of online games across all platforms (iOS, Android, PC and Mac). The acquisition of this innovative technology and the customer base is a perfect addition to the gamigo group’s platform and strengthens the Software as a Service portfolio. The Munich-based HoneyTracks GmbH, which has been founded in 2010 and taken over by iQU in August 2014, has been acknowledged by companies like IBM and SAP and is deployed by software distributors and development studios from all over the world.

In the segment B2C games publishing, two important product launches are being prepared by Aeria Games. Twin Saga, an epic Online Multiplayer Anime RPG for PC from Taiwanese developer X-Legend, will be launched in September. The sale of Founder Packs has been started in mid-July and has so far exceeded expectations. The mobile title Zoo Zap is about to be launched for iOS and Android. Zoo Zap is based on the Korean blockbuster Anipang2. With already more than 240 levels and outstanding soft launch figures, Zoo Zap looks more than promising.

Remco Westermann, CEO of the gamigo AG, says: “gamigo’s development is very positive. Our strategy, consisting of market consolidation via Buy & Build, offering B2B services for game companies, and generating organic growth via games publishing, proves to be a strong combination. We will continue our acquisitions but also launch new games on a regular basis making use of synergy effects and our substantial customer base.”

Furthermore, gamigo announces the consensual separation from board member Andreas Planer (COO). Andreas Planer is focusing on a new start-up, Linkops GmbH, that will offer a technology for increasing turnover in the field of performance marketing. Andreas Planer will continue to support gamigo as well as its subsidiaries as a consultant.

About the gamigo group
The gamigo group is one of the leading gaming companies in Europe and North America with more than 100 million registered user accounts and over 300 staff members in Hamburg, Berlin, Münster, Darmstadt (Germany), Chicago (USA) and Seoul (Korea). Apart from gamigo AG, the group consists of, among others, Aeria Games, Infernum, Intenium, adspree and GameSpree. The company functions as a publisher for free-to-play mobile and online games and also offers modular Software as a Service solutions for business customers within the scope of the gamigo platform strategy. The gamigo platform helps publishers and developers from all over the world publish and promote their products efficiently and cost-effectively. The company’s core portfolio is comprised of successful games like Aura Kingdom, Dawn of Gods, Desert Operations, Dragon’s Prophet, Echo of Soul, Fiesta Online, Goal One, Last Chaos, Shaiya and The Rats. As early as in the year 2000, gamigo published the first MMOG that was completely localized into German. gamigo strives to grow its business organically as well as via acquisitions and has performed 10+ M&As since 2013, including companies specializing in games and technology as well as individual game assets.

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