gamigo takes over the Hamburg INTENIUM GmbH
Sales from 2015, more than 4 million euros and EBITDA contribution well over 1 million euros
Strengthening Multiplatform-Games (incl. mobile, Facebook & Online); market position for female target group is greatly expanded.
gamigo AG, one of the leading publishers and distributors of multiplayer online games, grows through the acquisition of INTENIUM GmbH based in Hamburg and significantly increases the profitability further. By this gamigo expands its position in the mobile and online market as well as its own portfolio. As of now gamigo takes over 100 percent of the shares from INTENIUM by the founders and the venture capital company Neuhaus Partners. The purchase price was not disclosed.
INTENIUM is very successful in the area of mobile and cross-platform games, which focuses on the female target group in Europe. In 2015, the company is expected to contribute more than 4 million euros, and an extra positive EBITDA of around 1 million euros. The company has 60 employees and operates platforms worldwide for multiplayer, online and downloadable games such as Germany plays (DEUTSCHLAND SPIELT). INTENIUM has world-class strategic partners such as Base/E-plus, Bild and RTL.
The successful Mobile & Cross-platform game “The Rats Online”, with already over 2 million registered players, of which 1.7 million have been generated in the last four months, belongs to many of INTENIUM own IP’s including online games such as “Alamandi” and “Bonga Online”.
gamigo and INTENIUM strategically supplement each other very well. gamigo is excellent positioned in the marketing of its own products and has its own affiliate network. This strong position will be used in the future for the INTENIUM games that have only been mediated through partners so far. In addition, gamigo strengthens its own successful Traffic-Portal with INTENIUM’s portal DEUTSCHLAND SPIELT.
Theodore Niehues, Co-CEO of the gamigo AG, explains: „We continue our growth with the acquisition of INTENIUM. With INTENIUM, we massively increase our revenue and profitability by focusing on the particularly promising mobile and online business.
About gamigo AG
Founded in 2000, gamigo AG is a leading publisher and distributor of free-to-play Massively Multiplayer Online Games (MMOG) with a focus on Europe and North America. Approximately 90 employees in Hamburg, Berlin, San Francisco (USA) and Seoul (Korea) are in charge of marketing, customer relations, IT, support, game optimization and community management for its comprehensive portfolio of titles. “Fiesta Online” and “Last Chaos” are just two examples of gamigo’s very successful multiplayer online role-playing games with a long-standing and loyal customer base. In addition to this, the existing portfolio will continue to be optimized with new titles, such as: “Asterix & Friends,” “Anno Online” and “Wickie Online.” gamigo has a total of more than 16 million registered game accounts worldwide. In addition to online multiplayer games, gamigo also plans to grow its offering of mobile games.
INTENIUM GmbH (founded in 2000, staff: 60+) is focusing on the female gaming audience and is one of the leading publishers of Casual games for Multiplayer -, Online – and PC- areas in Europe. The Hamburg-based company is operating and managing many gaming platforms and own IPs worldwide, including “DEUTSCHLAND-SPIELT!” (www.deutschland-spielt.de), Free To Play world Alamandi (www.alamandi.de) and Bonga Online (www.bonga-online.com,iPad) and shortly launched cross-platform game The Rats Online (www.therats-online.com, iOS, Android, Social Networks). INTENIUM constantly strengthens its international activities by having either direct presence or long-term partnerships in Europe, North America and Asia. The Publisher has at its possession a highly experienced development studio in Kaliningrad, Russia.
In case of questions, please contact:
Axel Mühlhaus / Werner Rüppel