gamigo AG acquires traffic network POGED GmbH, further expanding its platform strategy
– New customer acquisition technologies (tracking technology)
– Increase in user volume on gamigo platforms
– Direct increase in operative cash flow
Hamburg, September 3, 2015 – gamigo AG (“gamigo”, bond WKN: A1TNJY), a leading gaming company in Europe and North America, is gaining strength in the segments Software as a Service and games platforms through the full acquisition of POGED GmbH in Hamburg. The current management and key positions will continue to develop the company within the gamigo group. This acquisition provides gamigo AG with a technology for customized sales pitches, increasing the productivity and efficiency of its platform strategy. It also directly increases the operative cash flow of gamigo. The parties have agreed to not discuss the purchase price. gamigo is financing the acquisition from current assets.
Since its founding in 2011, POGED GmbH has become established as one of the leading international traffic networks for online and mobile games. To date, the company has generated over 5 million new users for the online games managed on the POGED platforms.
Developed by POGED, the innovative tracking technology interprets user activities from their first click at POGED to the path taken into a game up until the very first transaction (customer journey), enabling a customized sales pitch and optimization of customer acquisition costs. In the gamigo group, POGED GmbH will be integrated into the Portals and/or Lead Generation unit, and synergistically connected to the existing platforms (gamigo.com, deutschland-spielt.de, mmorpg.de, betawatch.de and others) as well as the Software as a Service segment.
Remco Westermann, CEO of gamigo AG, explains: “This acquisition secures proven IT expertise for us, and strong technologies to sustainably increase the volume of users on our platforms.”
Tim Ehling, Managing Director at POGED GmbH, says: “gamigo is a strong partner with whom we can focus on further developing and promoting our marketing technologies.”
The acquisition of POGED is another vital step in the gamigo strategy to grow profitably through acquisitions while rapidly expanding its portfolio of platform services.
gamigo AG is also announcing a change in management: On September 30, 2015, Joachim Berthold Bonke will leave the management board as the Chief Operating officer. The two board members Remco Westermann and Theodor Nihues will share the areas of responsibility.
About the gamigo group
The gamigo group is one of the leading gaming companies in Europe and North America. gamigo was one of the first few companies to discover the booming market segment of online games, and published the first MMOG that was completely localized into German as early as 2000. Around 140 staff in Hamburg, Berlin (Germany), San Francisco, Chicago (USA), Seoul (Korea) and Kaliningrad (Russia) manage the units platform (including Gaming as a Service and gaming portals) and publishing of free-to-play mobile and online games. Fiesta Online and Last Chaos are just two examples of gamigo’s very successful multiplayer online role-playing game titles with a long-standing and loyal customer base. At the same time, the existing portfolio of games continues to be expanded with new titles, such as Vicky Online and Kings and Legends. The gamigo group has a total of more than 40 million registered game accounts worldwide. In addition to online multiplayer games, gamigo is also making strong investments in mobile games, including games such as Dino Empire and the cross-platform game The Rats Online.
About POGED GmbH
Since its founding in 2011, POGED GmbH has operated one of the leading international traffic networks for online and mobile games. By developing a proprietary tracking technology, POGED generates new users for a portfolio of more than 250 games – to over 5 million players today. The company is registered in Hamburg and works as a service provider for renowned publishers and developers, including Ubisoft, Goodgame Studios and Plarium.
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